Hartco®TimberBrushed™ hardwood offers an array of visuals and price points into distinct Silver, Gold, Platinum , and now Bronze collections. The Silver level is offered at a strong price point, in a 1.2mm European white oak with an oiled finished look, UV Performance in a low-gloss, matte finish. TimberBrushed Gold offers the line’s top selling seven colors, in wide and long boards, and eight brand new colors with reactive stains are being added for a striking, individualized style statement. At the premium level, TimberBrushed Platinum is a 3mm European white oak, featuring extra wide planks – 9/16” x 9” engineered – in 84” fixed random lengths, featuring unique reactive and fuming effects.
In one technique, the hardwood is textured by gently removing the soft portion of the wood to expose the grain and bring enhanced definition to each plank and add color effects with dimension. Another fumed effect creates an eye-catching visual that appears dark and dramatic on the wood. Hartco® is adding a new level, Bronze, to this popular line of engineered hardwood floors. The newly enhanced TimberBrushed™ collection is exclusive to the independent flooring retailer and features an array of wire-brushed visuals and price points.
The breadth of product options has allowed customers to select the assortment that works best based on regional preferences, and the TimberBrushed™ Bronze collection offers TimberBrushed style at a competitive price point well-matched to the builder and remodel market.