Amba Products Unveils Major Innovations Across Towel Warmer Lines
(ATLANTA) – June 24, 2025 – Amba Products, a leading provider of luxury heated towel racks, has launched several new product innovations designed to enhance performance, style, and installation flexibility across its most popular product lines.
Next-Generation Towel Warmers
At the heart of these advancements are 2nd-generation models of the Sirio, Quadro, Vega, Antus, and Modello i collections. These upgraded models feature a completely redesigned electrical system and are engineered for seamless integration with Amba’s new Touch Digital Heat Controller—delivering improved performance, functionality, and flexible installation options.
Touch Digital Heat Controller
Amba's new Touch Digital Heat Controller is available in two configurations: a standard direct-connected model (ATW-TDHC) and a remotely wired option (ATW-TDHCR). Exclusive to the upgraded Vega, Quadro, Antus, Sirio, and Modello i collections, the controller offers intuitive operation, clean aesthetics, and includes a dedicated junction box for a streamlined installation experience.
Concealed Wall Box
To support the remote wiring option, Amba has introduced the Concealed Wall Box (ATW-CWB)—a sleek solution for housing junction boxes discreetly. Especially valuable for the Modello i collection, where one wall box per bar ensures a fully integrated, minimalist look.
Modern Brass Finish
Amba has also introduced a limited-edition Modern Brass finish for its Traditional Collection. This brushed, golden tone complements a variety of bathroom designs and closely resembles Kohler’s Brushed Moderne Brass, giving customers a sophisticated new option for matching their towel warmer with existing fixtures.
Cape Collection Wet-Rated Kit
Building on the success of the Jeeves wet-rated kit, Amba is expanding its capabilities with a new wet-rated kit for the Cape Collection. This add-on allows Cape models to be safely hardwired in wet rooms, shower enclosures, or other high-humidity areas—giving homeowners and designers even greater installation flexibility and peace of mind.
These updates reflect Amba’s continued commitment to innovation, design versatility, and user-friendly upgrades in both residential and commercial bathroom environments.
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About Amba® Products
Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bathroom in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available, and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American families.
Amba Products changed this view and is proud to be one of the first companies in the U.S. to introduce consumers to affordable, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 1,200 retailers throughout the United States, Canada, Mexico, and the Caribbean. Visit www.ambaproducts.com to learn more.
Marietta GA 30062
United States
(404) 350-9738
http://www.ambaproducts.com