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Tree House Brewing Company - Deerfield

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom.

Visitors are welcomed by vibrant colors and a warm experience, complete with coffee service in the retail area. Environmental graphics, visual merchandising, a one-of-a-kind “Can Cave” that visually ignites the 350 FT passage from the entry to the taproom, and an exit journey that includes “Easter egg” graphics portraying characters and graphics from the brand’s various can art which are used to delight and inspire visitors to the taproom.

The brewery’s new home in Deerfield delivers the cheerful and communal environment the brand is known for, and a memorable experience that’s sure to bring visitors back for more.

The Design Process

Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA.

Materials used include reclaimed wood planks and timbers, polished and stamped concrete, blackened steel, recessed and sill lighting, custom chandeliers with a powder-coated copper finish, and 6,300 cans of beer that were upcycled as a low impact design option. While meant for the current space, our selections were purposefully chosen with the future in mind as they can be reused and reengineered down the line.

Creative. Connected. Curious. We are a design collaborative; inspired through partnership, thoughtfully creative, inherently curious and driven to fulfill our clients’ needs.

Our approach to design is empowering and ego-free, forming proactive partnerships with our clients and project teams to create a shared sense of ownership throughout the entire creative process.

We design for our clients’ clients, the people whose lives and experiences are enhanced by our work. We challenge ourselves to focus first on understanding the end user - the customers, students, employees, visitors, residents - while delivering on our clients’ vision and return on investment.

Services include Architecture, Interior Design, Branding, Graphic Design, Strategy. Visual Merchandising, Program Management, Sustainability Consulting, Placemaking, and Event Design + Activation.

Markets include Retail, Restaurant, Workplace, Commercial, Multi-Family Residential, Academic, Cultural, Hospitality, Healthcare, and Pop-Up + Temporary Experiences.

For more information on Bergmeyer please visit or call 617-542-1025 (BOS) 213-337-1090 (LA)

51 Sleeper St 6th Floor
Boston MA 02210
United States
(617) 542-1025
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