Visitors are welcomed by vibrant colors and a warm experience, complete with coffee service in the retail area. Environmental graphics, visual merchandising, a one-of-a-kind “Can Cave” that visually ignites the 350 FT passage from the entry to the taproom, and an exit journey that includes “Easter egg” graphics portraying characters and graphics from the brand’s various can art which are used to delight and inspire visitors to the taproom.
The brewery’s new home in Deerfield delivers the cheerful and communal environment the brand is known for, and a memorable experience that’s sure to bring visitors back for more.
The Design Process
Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA.
Materials used include reclaimed wood planks and timbers, polished and stamped concrete, blackened steel, recessed and sill lighting, custom chandeliers with a powder-coated copper finish, and 6,300 cans of beer that were upcycled as a low impact design option. While meant for the current space, our selections were purposefully chosen with the future in mind as they can be reused and reengineered down the line.
Since its founding in 1975, Bergmeyer has consistently pushed the boundaries of traditional design thinking, evolving from an architecture and interiors firm to become an omni-disciplinary design collaborative made up of architects, interior designers, graphic designers, and brand strategists that create transformative experiences across market boundaries. ?Inspired through partnership, thoughtfully creative; driven by curiosity and boldness to fulfill the potential of each relationship; Bergmeyer is implicitly trusting of its people and process, celebrating a culture of inclusion and connection to a shared purpose.
Bergmeyer’s approach to design is empowering and ego-free, forming proactive partnerships with its clients and project teams to create a shared sense of ownership throughout the entire creative process.?Unlike traditional multidisciplinary practices that pass work between silos, Bergmeyer integrates teams' thinking around everything from sustainability to architecture to branding to interior design as one seamless co-creation process. This process brings external subject matter experts, stakeholders, client teams, and the communities they serve directly into the design process as integral members of the collaborative team.
Bergmeyer designs for its clients’ clients, the people whose lives and experiences are enhanced by its work. Challenging its teams to focus first on understanding the end user - the customers, students, employees, visitors, and residents - while delivering on its clients’ vision and return on investment.?Bergmeyer has offices in Boston, Los Angeles, and Columbus.?
Celebrating Bergmeyer's 50th anniversary in 2025, this milestone achievement is further enriched by Bergmeyer's recent certification as a B Corporation, joining a global movement of companies using business as a force for good.
Markets we serve:
Workplace
Commercial
Advanced Technology R&D and Industrial
Retail
Restaurant
Hospitality
Housing
Academic
Wellness
Venue
Services we provide:
Architecture
Branding
Environmental Design
Experience Design
Interior Design
Naming
Packaging
Placemaking
Program Management
Strategy
Sustainability Consulting
Visual Merchandising
Wayfinding
Website Design
