For more than 100 years, Wilson has been at the heart of sport -- delivering innovative pieces of equipment that allow athletes to play at the highest level. That very sentiment is celebrated with the opening of Wilson’s New York City Flagship store, the first of its kind.
This expansive 6,400-square-foot retail/event space is located at 594 Broadway in SoHo, standing out in the heart of one of the city’s premier shopping districts.
Beyond those iconic products, you’ll find the newly launch sportwear lines for men and women. An assortment that is as stylish as SoHo made with unparalleled quality and detailing.
Having partnered with the Wilson team on its first-ever brick and mortar store in its hometown of Chicago in July 2021, as well as the iconic NYC Pop-Up Museum and Retail Experience in September 2021 tied into the 2021 US Tennis Open, we were eager to continue our partnership with the Wilson creative team to collaboratively create an immersive retail and event space unlike anything before.
This is brought to life most dramatically through the introduction of the Thomas E. Wilson Park, a three-story indoor atrium named after the brands founder. A space that provides fans and athletes alike to play and put Wilson gear to the test. The Park is a place for tennis gamers to try out the latest racquets against a hitting wall adorned with a Wilson-branded mural created by local graffiti artist Greg Lamarche. Or play a game of three-on-three basketball on the half-court. Maybe target practice for football and baseball. Test out Pro Staff clubs. It is the quintessential playground for kids of all ages.
At its core, The Wilson Flagship was designed to deliver a premier experience worthy of Wilson’s devoted fanbase. A place to discover, explore, engage, and immerse in their unparalleled heritage.
The Design Process
The existing space offered our design team a blank canvas to bring Wilson’s vision to life through architecture, interior layout, and environmental graphics, while still preserving the spaces unique aspects, transforming the store into a tangible expression of Wilson’s heritage and future.
It reimagines the traditional sports store -- one that celebrates play and offers a curated assortment of best-in-class equipment and sportswear across a variety of sports. Shop the Official Basketballs of the NBA, WNBA and March Madness – as well as the Duke, the Official Ball of the NFL. To feature the leading ball glove brand in the world the store offers a vast selection of mitts highlighted in the glove atelier, where visitors can customize gloves to their unique look and specifications. Explore other legendary products throughout the store. Discover hard-to-find exclusives that can’t be purchased elsewhere; pro-level tennis rackets, game-changing golf irons, and so much more.
Since its founding in 1975, Bergmeyer has consistently pushed the boundaries of traditional design thinking, evolving from an architecture and interiors firm to become an omni-disciplinary design collaborative made up of architects, interior designers, graphic designers, and brand strategists that create transformative experiences across market boundaries. ?Inspired through partnership, thoughtfully creative; driven by curiosity and boldness to fulfill the potential of each relationship; Bergmeyer is implicitly trusting of its people and process, celebrating a culture of inclusion and connection to a shared purpose.
Bergmeyer’s approach to design is empowering and ego-free, forming proactive partnerships with its clients and project teams to create a shared sense of ownership throughout the entire creative process.?Unlike traditional multidisciplinary practices that pass work between silos, Bergmeyer integrates teams' thinking around everything from sustainability to architecture to branding to interior design as one seamless co-creation process. This process brings external subject matter experts, stakeholders, client teams, and the communities they serve directly into the design process as integral members of the collaborative team.
Bergmeyer designs for its clients’ clients, the people whose lives and experiences are enhanced by its work. Challenging its teams to focus first on understanding the end user - the customers, students, employees, visitors, and residents - while delivering on its clients’ vision and return on investment.?Bergmeyer has offices in Boston, Los Angeles, and Columbus.?
Celebrating Bergmeyer's 50th anniversary in 2025, this milestone achievement is further enriched by Bergmeyer's recent certification as a B Corporation, joining a global movement of companies using business as a force for good.
Markets we serve:
Workplace
Commercial
Advanced Technology R&D and Industrial
Retail
Restaurant
Hospitality
Housing
Academic
Wellness
Venue
Services we provide:
Architecture
Branding
Environmental Design
Experience Design
Interior Design
Naming
Packaging
Placemaking
Program Management
Strategy
Sustainability Consulting
Visual Merchandising
Wayfinding
Website Design
