Needler's Fresh Market by Bergmeyer featured on Design Journal.

Needler's Fresh Market

Needler's Fresh Market's mission is to delight their customers, nourish their communities, and inspire pride in their teams. The next step in the growth and evolution of this grocery retail brand was to align their brick-and-mortar experiences with their premium services and authentically communicate their values and vision.

Customers are welcomed to the store with a friendly burst of flowers and signage that introduces an energizingly fresh experience. The purposeful new layout and floorplan create an easy flow, and the colorful environmentally branded graphics help guide the customer's journey through the store.

Specialty shops offer their own unique visual pop and presentation, such as the flower and cheese displays. Our team collaborated with Needlers to evolve and expand their existing design palette and language to create eye-catching new graphics that distinguish the Needler's brand. Custom millwork, signs that light up and add color, and "found" objects and antiques add to the unique new experience.

"Hello, we're delighted to see you" is the heartfelt greeting you'll experience at the entrance. We hope that Needler's Fresh Market's customers will feel the same way.

The Design Process

The Needler's team created their new logo and brand direction and brought on our design team to support and contribute to bringing their vision to life.

Our scope of work included consultation on the design plan, environmental graphics, Lemon's Bakery Café's design, including curated furniture, fixtures, and equipment for the café, as well as custom experiences. We collaborated with the Needler's team on the store's messaging and messaging language.

Our team also guided the process of creating a prototype store design that would be flexible, adaptable, yet uniquely designed for each new location. The colorful, tangible, and refreshing new Needler's experience lies in the quality of the products and the store's delectably visual journey through the intimate displays and new café.

Bergmeyer

Since its founding in 1975, Bergmeyer has consistently pushed the boundaries of traditional design thinking, evolving from an architecture and interiors firm to become an omni-disciplinary design collaborative made up of architects, interior designers, graphic designers, and brand strategists that create transformative experiences across market boundaries. ?Inspired through partnership, thoughtfully creative; driven by curiosity and boldness to fulfill the potential of each relationship; Bergmeyer is implicitly trusting of its people and process, celebrating a culture of inclusion and connection to a shared purpose.

Bergmeyer’s approach to design is empowering and ego-free, forming proactive partnerships with its clients and project teams to create a shared sense of ownership throughout the entire creative process.?Unlike traditional multidisciplinary practices that pass work between silos, Bergmeyer integrates teams' thinking around everything from sustainability to architecture to branding to interior design as one seamless co-creation process. This process brings external subject matter experts, stakeholders, client teams, and the communities they serve directly into the design process as integral members of the collaborative team.

Bergmeyer designs for its clients’ clients, the people whose lives and experiences are enhanced by its work. Challenging its teams to focus first on understanding the end user - the customers, students, employees, visitors, and residents - while delivering on its clients’ vision and return on investment.?Bergmeyer has offices in Boston, Los Angeles, and Columbus.?

Celebrating Bergmeyer's 50th anniversary in 2025, this milestone achievement is further enriched by Bergmeyer's recent certification as a B Corporation, joining a global movement of companies using business as a force for good.

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All Projects

Needler's Fresh Market

Bergmeyer

The Design Process

Bergmeyer