Envisioned as a space to experiment, promote events, and celebrate new ideas; the store serves as a hub for partnership events, viewing parties, and memorable Instagram moments. Set apart from a traditional brick-and-mortar experience, the 4,600 SF pop-up focuses on celebrating Wilson’s history and evolution in the sport of tennis through storytelling and immersive interactions designed to be a journey that shows the brand as the embodiment of this storied sport. Graphics, memorabilia, merchandising, the “ball room” experience, and a customization zone, all allow customers to engage with the Wilson brand in ways they never had before.
The Design Process
To bring Wilson’s vision to fruition, Bergmeyer was enlisted to lead the collaboration with the Wilson creative team to create a distinctive experience; part museum, part lab, part lounge, and part retail store.
Bergmeyer shepherded the development from concept to implementation, working with the Wilson team to redefine and manifest this legendary brand and sport in an engaging physical experience.
Since its founding in 1975, Bergmeyer has consistently pushed the boundaries of traditional design thinking, evolving from an architecture and interiors firm to become an omni-disciplinary design collaborative made up of architects, interior designers, graphic designers, and brand strategists that create transformative experiences across market boundaries. ?Inspired through partnership, thoughtfully creative; driven by curiosity and boldness to fulfill the potential of each relationship; Bergmeyer is implicitly trusting of its people and process, celebrating a culture of inclusion and connection to a shared purpose.
Bergmeyer’s approach to design is empowering and ego-free, forming proactive partnerships with its clients and project teams to create a shared sense of ownership throughout the entire creative process.?Unlike traditional multidisciplinary practices that pass work between silos, Bergmeyer integrates teams' thinking around everything from sustainability to architecture to branding to interior design as one seamless co-creation process. This process brings external subject matter experts, stakeholders, client teams, and the communities they serve directly into the design process as integral members of the collaborative team.
Bergmeyer designs for its clients’ clients, the people whose lives and experiences are enhanced by its work. Challenging its teams to focus first on understanding the end user - the customers, students, employees, visitors, and residents - while delivering on its clients’ vision and return on investment.?Bergmeyer has offices in Boston, Los Angeles, and Columbus.?
Celebrating Bergmeyer's 50th anniversary in 2025, this milestone achievement is further enriched by Bergmeyer's recent certification as a B Corporation, joining a global movement of companies using business as a force for good.
Markets we serve:
Workplace
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Academic
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Venue
Services we provide:
Architecture
Branding
Environmental Design
Experience Design
Interior Design
Naming
Packaging
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