Custom red glass textured and silvered from Bendheim transforms the Mercedes-Benz showroom into a vibrant environment. Photo credit: Bendheim

A Mercedes-Benz showroom at One Manhattan West is turning heads with a bold architectural glass installation by Bendheim where vivid red, textured glass appears to float seamlessly behind a luxury vehicle display.

Located within the Manhattan West development by Brookfield Properties and designed by Skidmore, Owings & Merrill, the showroom sits in one of Manhattan’s most active destinations. One Manhattan West is a 67-story, Class-A office tower anchored by more than 2 million square feet of workspace, direct access to Penn Station and Moynihan Train Hall and a surrounding district of dining retail and public plaza space designed to activate the Far West Side.

Designed and installed by IMBranded, the feature wall is composed of a laminated, vertically ribbed, silvered glass containing a deep red interlayer. The installation creates a layered, reflective backdrop that enhances the presentation of the vehicles on display.

At the center of the installation is Bendheim’s patented Z-KISS™ attachment system. The concealed hardware eliminates visible fasteners, allowing the glass to appear as a continuous, frameless surface that appears to float behind the display.

“This project is an example of how material choice can shape emotion in a branded environment,” said Vice President of Sales & Innovation Said Elieh. “The glass introduces a sense of depth that aligns naturally with the performance and design language of Mercedes-Benz, while still allowing the vehicles to remain the focal point.”

The glass creates subtle movement and reflectivity as light shifts throughout the day. This installation reflects a broader shift in retail and showroom design, where architectural materials are increasingly used to create immersive brand environments that balance performance, durability and visual storytelling.

For more information on Bendheim and its architectural glass products and systems, visit https://bendheim.com/professional/.

About Bendheim:

Bendheim is one of the world’s foremost resources for specialty architectural glass. Founded in New York City in 1927, the family-owned company offers a virtually unlimited range of customizable glass solutions for interior and exterior building applications. Through its commitment to Building a Clear Future, Bendheim is actively engaged in promoting sustainable practices in architecture and design. 

Bendheim develops, fabricates, and distributes its products worldwide. The company maintains production facilities in New Jersey and a design lab in New York City. For additional information, please visit Bendheim.com.

PRESS CONTACT:

Sabrina Boccuzzi

Mercury Marketing Communications, Inc.

(203) 348-7541