HomerWood Premium Hardwood introduces Birch Run flooring, an all American birch in a designer inspired color palette. The new line is designed for retailers to sell to homeowners who want the quality of a HomerWood premium product at a value driven price point. Birch wood is fine grained with an attractive satin like sheen making it a perfect complement to the HomerWood collection of precisely milled products. While all trees are naturally renewable, not all are able to be utilized to the full extent like the Birch tree. This capability makes it an environmentally friendly resource that HomerWood is proud to include in its product portfolio. This elegant floor features both clear and character boards that reflect the greatest attributes of the natural wood. Responsibly harvested and manufactured with HomerWood’s consistent precision processing and superior factory finishing applications. HomerWood’s proprietary 50-year finish is one of the best top coats available today. It offers a rich look, and features seven layers of UV-cured urethane with aluminum oxide to be far more abrasion resistant than site-applied finishes. Available Widths, in solid hardwood, include 3, 4, and 5 x 1 – 7 random lengths, in mixed widths or single width options. Surfaces booth #S5977. For more information, visit www.homerwood.com.