Poliform has been established in 1970, evolution of an artisan company founded in 1942. Since the very beginning the company expresses a strong industrial concept, aiming to exploit the potentialities of a large-scale and engineerezed production, with a steady attention to the international market.In the course of the years, the Poliform's collections have had a distinctive element - a close link to the actuality, a deep skill to catch the needs and the likings of an heterogeneus and international public, foreseeing and interpreting the trends. Poliform's collections are organized as a wide and diversified selection, with numberless possibilities of formal sophistication and great attention to functionality. They include systems and complements for any part of the house: bookcases, containers, wardrobes and beds. Since 1996 the company structure has been completed by the acquisition of Varenna brand, dedicated only to the production of the kitchens. Many proposals of contemporary style, characterized by a continuos search for neatness and essentiality, quality of materials and projectual innovation. The main feature is the creative support of many famous designer that cooperate with the company. Poliform's resources are also dedicated to the activity of international contract. The company has co-operated to the realization of two large residential centers of top quality: the West End Quay in London and the AOL Time Warner Center in New York. 2. The Corporate StructureThe productive structure of Poliform is actually divided into four units, all located in the area of Como, which include the office district, the company show-room and the areas dedicated to the production. The total covered area is around 100.000 sm.The head office is in Inverigo, where there are also the managerial offices and the production of the day collections. The company show-room is in Arosio. The structure has being enlarged and it is dedicated to the production of the night collections. Finally, the Varenna division, with the show-room, the offices and the production, is in Lurago d'Erba.The total employees of Poliform are more than 500.The consolidated company turnover in 2005 has been around 100 millions euros, of which the 50% realized in export. 3. The sales networkThe great attention for the international market led Poliform to develop a true world network, aiming to have retailers, flag shops and subsidiaries in more and more countries. The Poliform network might be estimated in almost 1000 shops all around the world.The Poliform distribution in the Italian market is capillary: show-room and shops are present in every main town and in every province. In the world, show-rooms with Poliform products are located all over Europe, from Portugal to Russia, from Sweden to Greece, and out of our continent in Japan, Singapore, Taiwan, Thailand, China, Kazakhstan, Hong Kong, Cyprus, Israel, Turkey, Arabian Emirates, Lebanon, Venezuela. In Australia, Poliform's shops have been opened in Sydney, Melbourne, Brisbane and Adelaide; in New Zealand in Auckland. In Korea, Seoul, an exclusive flag shop presents Poliform and Varenna collections.In the English speaking countries, the two subsidiaries of the company aim to offer Poliform's collections to
