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House of Innovation / Pop-up store and brand experience

The House of Innovation at Selfridges, London was a technically challenging lighting solution within a pop-up store and brand experience.Completed in August 2012 the architectural lighting solution comprised a number of track-mounted narrow beam spotlights that required very careful and considerate focusing due to the close proximity of digital projection and retail display with integrated illumination.It was imperative to minimise light spill across the digital displays so the lighting composition had to take into account the intensity and juxtaposition with the video projection. Light levels across the space were kept relatively low to facilitate contrast and drama. Further lighting was integrated into feature product displays.

Nulty+ is an award-winning independent architectural lighting design practice. We collaborate with architects and designers to provide innovative lighting designs, tailored to each individual project. We use light to reveal and accentuate the architectural environment, while recognising the importance of creating solutions that are easy to maintain and cost-effective. We strive to reduce the environmental impact of our designs by maximising energy efficiency and minimising light pollution and trespass, and by sourcing equipment with minimal embodied energy. Our solutions are innovative and often exceed current legislation and regulation. We work across a broad spectrum of sectors including: education, exterior/public realm, healthcare, hospitality, museums, residential, retail and work place.

246 Westminster Bridge Road, South Bank
Waterloo London SE1 7PD
United Kingdom
0 (207) 401-3635
http://www.nultylighting.co.uk
Nulty+
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