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The New Classic by Marcel Wanders Studio

Best of 2021
The New Classic is a bathroom collection by Laufen designed under the creative leadership of the Marcel Wanders Studio. Engaged to re-interpret classical styles, every item included in the ensemble brings together the designer’s flair and creativity with Laufen’s mastery of raw materials.The outcome is characterised by soft, gentle feminine curves reminiscent of the opening sepals of a flower, alongside angular, masculine elements. A gentle nod to a past era whilst firmly looking to the future with contemporary detailing.Laufen has placed an equally distinctive set of bathroom furniture alongside the ceramic pieces of The New Classic collection. Its moulded door panels lend a classical touch to the understated design. For those who wish to add a further classical flourish and extra stability, the furniture is also available with gently curved legs.To allow bathrooms to be fitted out completely with The New Classic, Laufen has assembled a very broad and versatile collection including bathtubs, washbasins, WC’s, bathroom furniture, faucets and accessories.

Sustainability

LAUFEN understands that the biggest impacts to the environment are caused by the overuse, or incorrect use of materials, and by fossil fuel energy. Therefore, its sustainability strategy focusses on three fronts:Zero Waste policy in all production sites: A commitment to continuously improve on production processes, with a view to optimise raw material usage and eliminate waste.Increase energy efficiency: Making use of heat recovery technology in factories and making a move towards clean energy. Product and material innovation: A drive for innovation, a sophisticated understanding of design, and a deeply embedded culture of collaboration are at the heart of every new product development. As such, LAUFEN is able to offer complete bathroom solutions that ensure comfort, a long lasting lifecycle, reduction in water and energy consumption, and easy maintenance.

Pricing

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TRANSFORMING THE BATHROOM TO A LIVING ENVIRONMENT

The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

The company's core competence is its knowledge in the area of sanitary ware manufacturing. Over 125 years, the LAUFEN brand has been using the oldest malleable material known to man to make innovative sanitary products in state-of-the-art plants with legendary Swiss precision. Knowledge of the bathroom as a whole developed from the competence of LAUFEN in ceramics manufacturing, and sophisticated design. What makes LAUFEN products unique at the first glance is that their Swiss design unites two major design trends: emotional Italian design from the south and the northern tradition of design precision and clarity.

For LAUFEN, quality has two aspects: manufacturing knowledge and high degree of practical benefit that the finished bathroom affords the customer – which is often not immediately apparent. LAUFEN, a Swiss company manufacturing products that allow water, a precious resource, to be used sparingly, demonstrates in this manner a commitment to preserving natural resources and environmentally- friendly production.

7610 NE 4th Court, Suite 104
Miami FL 33138
United States
(866) 696-2493
http://www.us.laufen.com/wps/wcm/connect/LAUFEN_US
Laufen Bathrooms North America
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