CATHERINE MEMMI spent the first part of her career in communication agencies as an Artistic Director and then moved on to create her own brand, wishing to express a „neo-minimalist“ trend, stamped with purity and graphism, and also with a thorough search of materials.CATHERINE MEMMI wishes to offer a lifestyle that really corresponds to an ATTITUDE (name of her first fragrance launched in 2000). The brand now has 5 company-owned stores in Paris, London, New-York, and Tokyo as well as a very selective and qualitative distribution network with international partners.