How Amba Products Brings Universal Design to the Bathroom

According to the U.S. Census Bureau, 11,200 Americans turn 65 every day. Meanwhile, 77% of adults over 50 say they plan to remain in their homes for as long as possible rather than move into costly senior living facilities. Whether referred to as aging-in-place, living-in-place, or by its latest term, universal design, the goal remains the same: create living spaces that meet today’s needs and adapt seamlessly over time.

Accessibility consultant Rosemarie Rossetti, Ph.D., emphasizes the growing urgency of this approach: “As our society ages and becomes more diverse in terms of ability, the need for spaces that accommodate everyone is more urgent than ever. Universal Design provides a comprehensive framework for creating environments that are inclusive for people of all ages and abilities.”

She also notes one of universal design’s greatest strengths—its ability to anticipate change. “As people age or experience health changes, their needs evolve. Universal Design supports aging in place. It is a wise investment that anticipates change rather than reacting to it,” she says.

Integrating features such as zero-step entries, wider doorways, accessible bathrooms, and adaptable kitchens from the outset can prevent costly remodels later. The result: a home that not only works for today’s lifestyle but also delivers comfort, safety, and independence through every stage of life.

Universal design isn’t just about accessibility; it’s about creating spaces and products that work for everyone without sacrificing style. Amba Products embraces this philosophy with heated towel racks that offer comfort, enhanced safety, and design flexibility.

Often considered a luxury, heated towel racks can actually enhance bathroom safety and functionality. For seniors aging in place, individuals with mobility challenges, or households spanning multiple generations, having a warm, dry towel within easy reach can help reduce the risk of slips, chills, and unnecessary movement in wet areas. In addition to comfort, the gentle radiant heat helps minimize moisture, allowing the space to dry more quickly and discouraging the growth of mold and mildew.

Amba’s Jeeves and Cape Collections are wet rated, meaning they can be installed in high-moisture zones such as shower enclosures, wet rooms, and near bathtubs. By placing towels exactly where they’re needed, these racks minimize the risk of crossing slippery floors and keep daily routines safer.

The Swivel Collection takes accessibility further with pivoting arms that bring towels closer without requiring reaching, twisting, or bending which is ideal for wheelchair users, those with limited upper body mobility, or caregivers assisting others. As custom home builder Chris Raimo of Raimo Construction says she often incorporates the Swivel Collection into her designs for its unique blend of beauty and practicality. “It’s one of those rare products that looks great and truly works for everyone,” she explains. Each arm pivots independently, allowing towels to be pulled closer when needed and tucked neatly out of the way when not in use. The swivel action also makes it easier for people with limited mobility to hang or retrieve towels without strain. In a recent bathroom designed for a couple anticipating future mobility challenges, the Swivel rack will serve them well now and later in life as their needs evolve.

Beyond safety and convenience, Amba heated towel racks are designed to blend seamlessly into modern bathrooms. Available in a range of finishes and sizes, they coordinate with other accessible fixtures without feeling clinical. When installed according to ADA standards and regulations, they are fully compliant and support universal design principles such as equitable use, flexibility in function, and low physical effort.

By combining thoughtful engineering with timeless style, Amba Products demonstrates that accessibility and luxury can coexist beautifully. For designers, builders, and homeowners committed to creating inclusive spaces, Amba’s wet-rated and swivel heated towel racks deliver a smart, stylish, and universally welcoming solution.