American Biltrite is proud to announce the launch of AB PURE� rubber flooring. Thanks to its revolutionary new formulation, AB PURE� offers the most vibrant and fade-resistant colors on the market today.AB PURE� is the result of an intensive three-year project to develop a formulation that allows the creation of perfectly pure colors in rubber flooring. Colors that are cleaner, crisper and simply spectacular. AB PURE� colors are also extremely resistant to light exposure, meaning the intensity of the original color and the integrity of the design are preserved over time. Rubber is a wonderful floor covering material; it's comfortable, anti-slip, easy to maintain, and durable, with superior acoustic qualities. But it is sometimes overlooked by designers when color is a critical factor. With AB PURE�, you get the best of both worlds: the traditional virtues of rubber flooring, along with the perfect colors that great design demands.AB Pure�s 36-color palette was created by designers for designers. A group of design experts from across North America were brought together to develop colors that would truly suit the real-world requirements of design professionals and their clients. The result is a palette that includes a white that is totally pure, a wide range of flawless neutrals, along with a playful variety of vibrant colors.AB PURE� is available in 2mm and 3mm rolls, as well as 3 mm tiles, all in a variety of textures. The product is FloorScore� certified and complies with LEED Credit EQ4.3; indicating it helps improve overall indoor air quality. For more information about AB PURE�, please visit www.abpure.com or www.american-biltrite.com.